What it is
Regie.ai started as an AI sequence writer (generate a 7-step cadence on a topic) and pivoted into agentic outbound — AI SDRs that prospect, write, and send on your behalf. Today it sits in the same conversation as 11x and AiSDR, with the advantage of stronger sequence-writing roots and existing integrations into Outreach and Salesloft.
The pitch: replace or augment SDRs with an AI that runs full outbound motions.
Why it shows up in RevOps stacks
- Sequence quality. Regie’s writing engine produces noticeably better cadences than templates because it pulls from a live brand voice and trust signals.
- Plays into your existing engagement tool. Unlike rip-and-replace pitches, Regie writes into Outreach or Salesloft, so RevOps does not have to migrate.
- Auto-pilot prospecting. AI agents identify accounts, enrich contacts, and trigger sequences based on signal — useful when SDR headcount is frozen.
Pricing
- Custom only — typical starting points around $35K-$50K ARR
- Pricing scales by seats, contacts processed, and AI agent activity
- Free trial available; annual contracts standard
Best for
- Mid-market sales orgs already on Outreach or Salesloft wanting AI augmentation
- RevOps teams testing AI SDR motions without ripping out existing tooling
- Marketing-led teams generating large volumes of personalized cadences
Watch-outs
- AI SDR category is unproven at scale; measure reply and meeting quality, not volume
- Auto-pilot writing requires guardrails or you will spam your ICP
- Crowded category — evaluate against 11x, AiSDR, and Outreach’s native AI before signing